欧州一级片丨少妇又紧又色又爽又刺激视频丨欧美在线黄丨岛国av噜噜噜久久久狠狠av丨亚洲另类无码专区国内精品丨国产成人亚洲日韩欧美性丨国内精品国产三级国产丨精品国产高清自在线一区二区丨久久99热这里只有精品丨成人一级片在线观看丨欧美精品久久天天躁丨日韩精品视频免费在线观看丨69精品视频丨欧美影视精品久久丨看全黄大色黄大片美女丨91美女在线观看丨亚洲午夜未满十八勿入丨中文字幕超清在线免费观看丨国产xxxx69免费大片丨欧美成人三级

<p><br/></p><p data-first-child="" data-pid="noVWtqFB" style="margin-top: 0px; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">2022年3月份，比亞迪正式宣布停止燃油車整車的生產，全力發展純電動和插電式混動。今年三季度，比亞迪銷量接近54萬輛，坐穩新能源汽車領跑者交椅。</p><p data-pid="Fd9H96Jc" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">在車型大賣的同時，比亞迪的渠道也在迅速擴張，以“海洋和王朝”兩大銷售網絡并行。而身處一線的汽車經銷商集團，則需探索出適配于新能源汽車的渠道模式和營銷服務模式，才能抓住風口，趁勢而上。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic2.zhimg.com/80/v2-79c0fe05bab422712603cadf98d9fb71_720w.webp" data-caption="" data-size="normal" data-rawwidth="1343" data-rawheight="646" class="origin_image zh-lightbox-thumb lazy" width="1343" data-original="https://pic2.zhimg.com/v2-79c0fe05bab422712603cadf98d9fb71_r.jpg" data-actualsrc="https://pic2.zhimg.com/v2-79c0fe05bab422712603cadf98d9fb71_b.jpg" height="646" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></figure><p></p><p data-pid="ijjaTxgf" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">金蝶車商悅作為專注為汽車行業提供數字化解決方案的服務商，自2007年起以大連中升為原型客戶，打造實現集團管控一體化、業財稅一體、業務運營一體化、線上線下一體化的汽車經銷商數字化系統。</p><p data-pid="XcBqLJtP" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">目前車商悅大中型集團客戶突破100家，服務全國4S門店超5000家，CADA汽車經銷百強榜中有超過40%的客戶與金蝶合作。<span style="font-weight: 600; font-synthesis: style;">歐龍汽車、東江汽車、昊城集團、粵迪汽車、弘仁汽車、上海聯通、上海順迪、昆明海偉</span>等經營比亞迪品牌的經銷商集團先后與車商悅建立合作。</p><p data-pid="0A5CboZj" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">車商悅是經銷商集團業務管理與營銷服務的數字化工具，在互聯網時代，新能源汽車變革之下，經銷商集團該如何借助車商悅經營好新能源汽車品牌？如何利用營銷工具建立客戶信任，提供更好、更優質的服務？</p><p data-pid="Iy5ji3Xt" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">以比亞迪汽車多年的優質經銷商東江汽車和弘仁汽車為例，分別<span style="font-weight: 600; font-synthesis: style;">從業務和營銷</span>兩個維度，展示其數字系統建設的應用與價值。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><div><img src="https://pic4.zhimg.com/80/v2-a090a62823cfdd28260034c519c6084b_720w.webp" data-size="normal" data-rawwidth="1345" data-rawheight="639" class="origin_image zh-lightbox-thumb lazy" width="1345" data-original="https://pic4.zhimg.com/v2-a090a62823cfdd28260034c519c6084b_r.jpg" data-actualsrc="https://pic4.zhimg.com/v2-a090a62823cfdd28260034c519c6084b_b.jpg" height="639" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></div><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">車商云</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h2 style="margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">東江汽車：精細化管理</span></h2><p data-pid="kWH0zypy" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">東江汽車（集團）成立于1998年，現有員工1600余人，在華東地區經營 40余家汽車4S店，主營比亞迪、廣汽埃安、傳祺、領克、吉利、沃爾沃、一汽大眾、長城、哈弗等眾多品牌，集團旗下另有東江出行網約車品牌。</p><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">數字建設需求與痛點</span></h3><ol style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; counter-reset: ol 0; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="4l3SSArO" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">DMS支撐有限：</span>不支持多品牌管理，對市場營銷方面支撐較弱；</li><li data-pid="3pIGGsj3" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">數據不互通</span>：銷售、售后、市場等環節數據割裂，售后無法完全掌握車輛精品、延保等信息，增加管理負擔；</li><li data-pid="yi3XtsYe" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">審批流程繁瑣：</span>以傳統紙質單據為主，對審批效率、后期復核、統計分析等造成極大不便；</li><li data-pid="M69QOXP0" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">客檔管理混亂：</span>沒有統一的客檔管理，客戶信息重復記錄；</li><li data-pid="CyYGpXVF" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">數據處理滯后：</span>業務數據的獲取、加工、傳遞、分析均為手工處理；</li><li data-pid="i1wxoW6w" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">缺乏溝通橋梁：</span>顧問與客戶的溝通缺少官方平臺，影響專業服務體驗。</li></ol><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">解決思路</span></h3><ol style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; counter-reset: ol 0; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="evhBvruy" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">搭建集團一體化的業務管理平臺：</span>整合業務流程上下游，統一不同品牌間的數據口徑，制定集團信息標準，實現數據共享與資源整合，提升運營效率；</li><li data-pid="Z3Li4ROW" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">統一客戶檔案管理：</span>歸集客戶信息，輸出客戶畫像。在數字化營銷平臺的基礎上，賦能業務端實現精細化運營，提升客戶服務體驗，構建客戶經營新生態；</li><li data-pid="zZgOnMZA" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">業財一體化管理：</span>讓財務核算不僅從粗放到精細，降低運營成本，更可以反向追查業務流程，提供實時風險預警，支撐集團決策與管控。</li></ol><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><div><img src="https://pic4.zhimg.com/80/v2-728bb41b61da8151a76bea5640dd8713_720w.webp" data-size="normal" data-rawwidth="1905" data-rawheight="980" class="origin_image zh-lightbox-thumb lazy" width="1905" data-original="https://pic4.zhimg.com/v2-728bb41b61da8151a76bea5640dd8713_r.jpg" data-actualsrc="https://pic4.zhimg.com/v2-728bb41b61da8151a76bea5640dd8713_b.jpg" height="980" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></div><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">數字系統框架</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">數字化應用價值</span></h3><p data-pid="WKYzFuAP" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">門店端，加強了業績管理</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="ExzQYZhF" style="list-style: none; display: table-row;">多品牌的門店的庫存結構優化更便捷度</li><li data-pid="yHbt54pn" style="list-style: none; display: table-row;">潛客系統支持網銷、進店等多形式，更好地落實業績管理</li><li data-pid="1wdcGOPa" style="list-style: none; display: table-row;">店總對顧問的工作量和完成情況一目了然，及時掌握變動</li><li data-pid="JHiA_mpT" style="list-style: none; display: table-row;">移動化辦公，提高了服務效率</li></ul><p data-pid="fgwN5udx" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">集團層面：業財一體數據更通透，增強管控</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="buhnOqn2" style="list-style: none; display: table-row;">總部報表匯總縮減到20分鐘</li><li data-pid="7z3MAsnH" style="list-style: none; display: table-row;">集團可實時查看店端財務數據和業務數據，便于集團提供相應的資源支持和服務指導</li><li data-pid="wDmdO59k" style="list-style: none; display: table-row;">財務從收支型財務轉變為核算型財務，工作效率提高</li></ul><p data-pid="ckXB7D7E" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">經營層面：提升業績轉化</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="Rq5qQgQU" style="list-style: none; display: table-row;">通過數據，協助經營，讓風險降低</li><li data-pid="4NH6nPYP" style="list-style: none; display: table-row;">用數據反哺業務，優化服務的毛利，集團業績提升了60%.</li></ul><p data-pid="J4OkmpTe" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">服務層面：提高了客戶互動</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="pKpsz11A" style="list-style: none; display: table-row;">通過線上維修保養預約、救援服務，提高了進廠率</li><li data-pid="UAEaPM8q" style="list-style: none; display: table-row;">車主認證率達40%，會員可享受線上專屬積分服務，提高了互動率</li><li data-pid="efqrbeGj" style="list-style: none; display: table-row;">線上的營銷、優惠券等活動，提高了客戶轉化率</li></ul><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><div><img src="https://pic4.zhimg.com/80/v2-954b3135cd686932f9963e4a27d6e403_720w.webp" data-size="normal" data-rawwidth="1080" data-rawheight="607" class="origin_image zh-lightbox-thumb lazy" width="1080" data-original="https://pic4.zhimg.com/v2-954b3135cd686932f9963e4a27d6e403_r.jpg" data-actualsrc="https://pic4.zhimg.com/v2-954b3135cd686932f9963e4a27d6e403_b.jpg" height="607" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></div><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">東江汽車比亞迪門店</figcaption></figure><p></p><h2 style="margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">弘仁汽車：客戶全生命周期管理</span></h2><p data-pid="IEpj4lGW" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">弘仁汽車集團已成為上海地區最大的新能源汽車經銷商集團之一，經營比亞迪、廣汽埃安、上汽榮威、吉利幾何等多個新能源汽車品牌，在上海在閔行、楊浦、浦東及寶山地區開設有6個4S 店、3個城市展廳和6個商超體驗店，并正在籌建多家城市展廳和商超體驗店，年銷售額和維修產值達20多億元。</p><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">數字化建設需求與痛點</span></h3><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="bWDJ8f37" style="list-style: none; display: table-row;">缺少統一的營銷服務系統，客戶渠道分散</li><li data-pid="Ek8Tsuaf" style="list-style: none; display: table-row;">傳統媒體營銷成本高，線索轉化低</li><li data-pid="NEOQPTf0" style="list-style: none; display: table-row;">難以洞察客戶需求，主動服務能力差</li><li data-pid="llAgyNUQ" style="list-style: none; display: table-row;">與客戶線上互動少，保有客戶流失</li></ul><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">解決思路</span></h3><p data-pid="5I3RYcDC" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">1、基于車商悅SCRM系統，結合微信公眾號、小程序商城等微信生態，實現從潛客引流、客戶洞察、到優惠活動、積分商城、自助服務的全生命周期的線上服務。</p><p data-pid="EDcOXno4" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">2、搭建了新媒體運營中心，以用戶運營組作為核心，負責策劃車主活動、接收客戶投訴和建議；新媒體組負責撰寫活動文案、為客戶提供短視頻和直播介紹；業務策劃組負責經營社區和客戶群，為車主提供更豐富的商城服務。三個部門協同配合，共同運營全新的數字化服務體系。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><div><img src="https://pic3.zhimg.com/80/v2-7f4e27565d5c2602306e43b3c9dbdbd2_720w.webp" data-size="normal" data-rawwidth="1450" data-rawheight="733" class="origin_image zh-lightbox-thumb lazy" width="1450" data-original="https://pic3.zhimg.com/v2-7f4e27565d5c2602306e43b3c9dbdbd2_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-7f4e27565d5c2602306e43b3c9dbdbd2_b.jpg" height="733" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></div><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">數字化系統模塊</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">數字化應用價值</span></h3><p data-pid="Wdg4RX6x" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">打造自有私域流量運營體系</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="eDEeNP12" style="list-style: none; display: table-row;">基于車商悅SCRM系統，結合微信公眾號、小程序商城等微信生態，打造弘仁汽車的車主生態；</li><li data-pid="X_l38-xs" style="list-style: none; display: table-row;">組建新媒體運營中心，細化售后服務分工，提高服務質量與客戶滿意度。</li></ul><p data-pid="sAJDa4AJ" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">優化客戶線上線下服務體驗</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="QU2r2O4F" style="list-style: none; display: table-row;">建立集團統一的客戶服務體系，打通集團各門店的信息孤島，建立全生命周期的客戶管理；</li><li data-pid="cj8ppeTf" style="list-style: none; display: table-row;">認證車主可在官方公眾號完成自主預約和查詢。</li></ul><p data-pid="c-Sk6QF3" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">用工具提高客戶粘性</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="YMvtfGqZ" style="list-style: none; display: table-row;">線上線下車主活動相結合，疫情封控期間，運用營銷工具策劃3場線上車主活動，新增3萬認證車主；</li><li data-pid="1TrHmcSb" style="list-style: none; display: table-row;">通過用戶畫像、用戶標簽、用車情況，可溫馨提醒車主生保養、年檢等車輛養護；圍繞客戶的全生命周期，設計和定制服務產品，提高車主的活躍度。</li></ul><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><div><img src="https://pic1.zhimg.com/80/v2-200380581ca012adfa11ff28f68c046c_720w.webp" data-size="normal" data-rawwidth="1080" data-rawheight="667" class="origin_image zh-lightbox-thumb lazy" width="1080" data-original="https://pic1.zhimg.com/v2-200380581ca012adfa11ff28f68c046c_r.jpg" data-actualsrc="https://pic1.zhimg.com/v2-200380581ca012adfa11ff28f68c046c_b.jpg" height="667" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></div><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">上海弘仁汽車集團 閔行比亞迪4S店</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h2 style="margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">成為消費者購買新能源汽車的第一選擇</span></h2><p data-pid="W8jGOtzc" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">隨著新能源汽車的快速發展，廠商與經銷商越來越關注客戶服務與體驗。但需要注意的是，只有在做好集團內控管理的基礎上，打破數據孤島，建設數字化流程，才能真正實現高質量的客戶服務。</p><p data-pid="_tGIzB6r" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">綜合眾多經銷商集團的數字化系統應用經驗與成效來看，一套優秀的數字化系統，一要滿足銷售和售后業務管理的貼合度；二要實現業務財務的有機整合，業財一體；三要有全面的SCRM工具，賦能私域客戶精細化運營。</p><p data-pid="43DI5OSe" style="margin-top: 1.4em; margin-bottom: 0px; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">系統不僅是助力集團管理的工具，更可以把不同部門的管理潛力激發出來。企業需要自上而下統一共識，不斷改革創新，強化核心競爭力，用謙虛務實的精神，才成為消費者購買新能源汽車的第一選擇！</p><p><br/></p>