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<section style="font-size: 15px; line-height: 1.8; letter-spacing: 2px; padding-right: 10px; padding-left: 10px; color: rgb(51, 51, 51); box-sizing: border-box; text-align: justify;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; width: 50%; box-sizing: border-box;"><section style="text-align: right; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><br/></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">2018以來(lái)，受整體經(jīng)濟(jì)下行、中美貿(mào)易摩擦、國(guó)家政策調(diào)整等多方因素影響，作為中國(guó)經(jīng)濟(jì)第二大支柱的汽車產(chǎn)業(yè)，結(jié)束了長(zhǎng)達(dá)28年的高速增長(zhǎng)，眾多品牌客流大幅下降、銷量持續(xù)低迷、單車?yán)麧?rùn)低走、進(jìn)廠臺(tái)次下滑，盈利比率不足三成……汽車流通領(lǐng)域面臨空前壓力。如何在變革與洗牌中繼續(xù)前行，如何在時(shí)代發(fā)展中迎合客戶習(xí)慣的變遷，如何在信息化社會(huì)中打造全新的競(jìng)爭(zhēng)力，成為所有經(jīng)銷商集團(tuán)共同的挑戰(zhàn)。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">隨著大數(shù)據(jù)、人工智能、產(chǎn)業(yè)互聯(lián)網(wǎng)等新興技術(shù)的發(fā)展，越來(lái)越多的汽車經(jīng)銷商集團(tuán)意識(shí)到數(shù)字化工具在企業(yè)經(jīng)營(yíng)管理中所發(fā)揮的重要作用，大力投入信息化建設(shè)，ERP、CRM、SCM等工具更加深入地融入企業(yè)的日常經(jīng)營(yíng)之中，并將所涉及的大量信息整合進(jìn)集團(tuán)的數(shù)據(jù)倉(cāng)庫(kù)。然而簡(jiǎn)單的收集存儲(chǔ)并沒有意義，只有把數(shù)據(jù)充分地利用起來(lái)，用最直觀的方式呈現(xiàn)出來(lái)，為企業(yè)決策提供支撐，為業(yè)務(wù)發(fā)展賦能，才能體現(xiàn)出應(yīng)有的價(jià)值。此時(shí)，擁有一款能夠幫助處理和分析如此龐大數(shù)據(jù)量的工具，就十分重要。</p><p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="0.4166667" data-w="960" src="https://img.xiumi.us/xmi/ua/25Cws/i/04ed0a191c92c4810c5af0ad43c13f69-sz_561652.png"/></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">早期，國(guó)內(nèi)企業(yè)對(duì)于數(shù)據(jù)分析的概念大多還停留在手工報(bào)表的層面，這樣的報(bào)表數(shù)據(jù)繁雜且規(guī)模龐大，管理者很難從中獲取需要的信息，對(duì)數(shù)據(jù)進(jìn)行智能分析的市場(chǎng)需求日益旺盛。在2000年前后，商業(yè)智能理念傳入中國(guó)，諸如億信華辰、帆軟、永洪這樣的BI大廠紛紛推出自己的數(shù)據(jù)分析平臺(tái)。現(xiàn)今，不論是國(guó)外的Tableau BI、Power BI，還是國(guó)內(nèi)的豌豆BI、Fine BI，都在金融、制造等領(lǐng)域收獲了一定的市場(chǎng)。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">與此同時(shí)，我們也看到了BI工具在國(guó)內(nèi)企業(yè)普及應(yīng)用的窘境：一方面，很多管理者已經(jīng)習(xí)慣了報(bào)送表格的工作模式，對(duì)數(shù)字化工具需要有一個(gè)接受和學(xué)習(xí)的過(guò)程；另一方面，BI廠商在垂直行業(yè)的扎根與沉淀不足，對(duì)行業(yè)需求理解不夠透徹，難以完全貼合業(yè)務(wù)場(chǎng)景。例如汽車流通行業(yè)，業(yè)務(wù)環(huán)節(jié)多，組織架構(gòu)深，與上下游主機(jī)廠、配件廠、消費(fèi)者等關(guān)聯(lián)密切，如果沒有足夠的經(jīng)驗(yàn)，BI工具很難真正被認(rèn)可。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">基于汽車經(jīng)銷商所面臨的迫切需求，為真正幫助企業(yè)實(shí)現(xiàn)數(shù)字化轉(zhuǎn)型的宏偉目標(biāo)，車商悅憑借龐大的客戶數(shù)量和豐富的實(shí)戰(zhàn)經(jīng)驗(yàn)，十年磨一劍，正式推出了專門服務(wù)于汽車行業(yè)的BI產(chǎn)品，打破信息孤島，以六大優(yōu)勢(shì)構(gòu)建企業(yè)“智慧大腦”。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="0.562963" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/e62dbece50ea05151ead60fe14d8178a-sz_554165.png"/></section></section><section style="text-align: center; font-size: 12px; color: rgb(121, 121, 121); box-sizing: border-box;" powered-by="xiumi.us"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">圖1.BI經(jīng)營(yíng)駕駛艙</p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; box-sizing: border-box;"></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; box-sizing: border-box;"><section style="width: 45px; height: 5px; line-height: 5px; background-color: rgb(95, 156, 239); box-sizing: border-box;"></section><section style="margin-top: -3px; margin-bottom: -3px; transform: rotate(0deg); border: 1px solid rgb(0, 0, 0); padding-left: 8px; padding-right: 8px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">優(yōu)勢(shì)1 安全穩(wěn)定</strong></p></section><section style="width: 45px; height: 5px; margin-left: auto; line-height: 5px; background-color: rgb(95, 156, 239); box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">保障數(shù)據(jù)安全，不僅是所有企業(yè)都最關(guān)心的問題，也是車商悅BI產(chǎn)品研發(fā)的基本原則。車商悅BI采用了三把鎖機(jī)制：</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><em style="box-sizing: border-box;"><span style="color: rgb(0, 151, 255); box-sizing: border-box;">1)</span></em></strong>基于金蝶的Paas平臺(tái)進(jìn)行研發(fā)，<strong style="box-sizing: border-box;">確保進(jìn)行數(shù)據(jù)交互時(shí)高速穩(wěn)定，將數(shù)據(jù)失真的風(fēng)險(xiǎn)降到最低</strong>，是其他BI產(chǎn)品無(wú)法比擬的；</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><em style="box-sizing: border-box;"><span style="color: rgb(0, 151, 255); box-sizing: border-box;">2)</span></em></strong>采用云緩存讀取機(jī)制，在接到前端請(qǐng)求后，實(shí)時(shí)根據(jù)主題將所需本地?cái)?shù)據(jù)封裝讀取，并通過(guò)云計(jì)算，在前端展現(xiàn)，<strong style="box-sizing: border-box;">一旦網(wǎng)頁(yè)/APP關(guān)閉,云緩存自動(dòng)清除，不留任何痕跡</strong>；</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><em style="box-sizing: border-box;"><span style="color: rgb(0, 151, 255); box-sizing: border-box;">3)</span></em></strong><strong style="box-sizing: border-box;">BI的權(quán)限控制基于專人專崗的原則</strong>，可分配的權(quán)限范圍從頁(yè)面到組件、指標(biāo)、甚至字段名稱，既可以根據(jù)賬號(hào)單獨(dú)分配權(quán)限，也可以設(shè)置權(quán)限組，讓權(quán)限控制更加精確。 </p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; box-sizing: border-box;"><section style="width: 45px; height: 5px; line-height: 5px; background-color: rgb(95, 156, 239); box-sizing: border-box;"></section><section style="margin-top: -3px; margin-bottom: -3px; transform: rotate(0deg); border: 1px solid rgb(0, 0, 0); padding-left: 8px; padding-right: 8px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">優(yōu)勢(shì)2 靈活輕便</strong></p></section><section style="width: 45px; height: 5px; margin-left: auto; line-height: 5px; background-color: rgb(95, 156, 239); box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">車商悅BI基于H5開發(fā)，且配備<strong style="box-sizing: border-box;">PC/APP版</strong>。PC版使用的B/S結(jié)構(gòu)，不僅對(duì)瀏覽器“不挑活”，還能更好地適應(yīng)16:9、16:10、4:3等各種大小屏幕；APP版讓管理人員能夠把分析工具裝進(jìn)口袋里，不論出差、開會(huì)、還是休假，只要有手機(jī)，就能隨時(shí)隨地了解門店的經(jīng)營(yíng)情況。更重要的是，車商悅BI，完全<strong style="box-sizing: border-box;">0本地部署</strong>，大大降低了項(xiàng)目的硬件成本。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 80%; height: auto; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; width: 100%; box-sizing: border-box;" data-ratio="2.0422222" data-w="450" _width="100%" src="https://img.xiumi.us/xmi/ua/25Cws/i/254589a8b2c65478ff98a53606ae7c53-sz_222005.png"/></section></section><section style="text-align: center; font-size: 12px; color: rgb(121, 121, 121); box-sizing: border-box;" powered-by="xiumi.us"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">圖2.App版BI首頁(yè)</p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; box-sizing: border-box;"><section style="width: 45px; height: 5px; line-height: 5px; background-color: rgb(95, 156, 239); box-sizing: border-box;"></section><section style="margin-top: -3px; margin-bottom: -3px; transform: rotate(0deg); border: 1px solid rgb(0, 0, 0); padding-left: 8px; padding-right: 8px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">優(yōu)勢(shì)3 多維分析</strong></p></section><section style="width: 45px; height: 5px; margin-left: auto; line-height: 5px; background-color: rgb(95, 156, 239); box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">車商悅BI可根據(jù)汽車企業(yè)的職能要求，建立不同的分析主題，涵蓋<strong style="box-sizing: border-box;">銷售、售后、庫(kù)存、財(cái)務(wù)、市場(chǎng)、客服</strong>等業(yè)務(wù)環(huán)節(jié)，對(duì)<strong style="box-sizing: border-box;">返利、資金預(yù)算、客戶畫像、車輛軌跡</strong>等指標(biāo)深度管理，逐層下鉆，前向追溯現(xiàn)象原因，后向預(yù)測(cè)盈利風(fēng)險(xiǎn)。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; overflow-x: auto; box-sizing: border-box;-webkit-overflow-scrolling: touch;"><section style="overflow: hidden; width: 200%; max-width: 200% !important; box-sizing: border-box;"><section style="display: inline-block; vertical-align: top; width: 50%; box-sizing: border-box;" powered-by="xiumi.us"><section style="text-align: center; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="0.562963" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/dc3e997b0209631e1bb83230df177fb2-sz_531796.png"/></section></section></section><section style="display: inline-block; vertical-align: top; width: 50%; box-sizing: border-box;" powered-by="xiumi.us"><section style="text-align: center; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="0.562963" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/2d32ea936749297eaded09026218bfc0-sz_489786.png"/></section></section></section></section></section></section><section style="text-align: center; color: rgb(121, 121, 121); font-size: 12px; box-sizing: border-box;" powered-by="xiumi.us"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">圖3.BI儀表盤（向左滑動(dòng)）</p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="0.5741142" data-w="1383" src="https://img.xiumi.us/xmi/ua/25Cws/i/bbc88ebd72d095bc29873dfd183de867-sz_1567768.gif"/></section></section><section style="text-align: center; font-size: 12px; color: rgb(121, 121, 121); box-sizing: border-box;" powered-by="xiumi.us"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">圖4.數(shù)據(jù)下鉆</p></section><section style="text-align: left; margin-top: 10px; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top; border-bottom: 1px dashed rgb(182, 182, 182); border-bottom-right-radius: 0px; padding-top: 10px; padding-bottom: 5px; box-sizing: border-box;"><section style="margin-right: 0%; margin-left: 0%; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; box-sizing: border-box;"><section style="width: 0.5em; height: 0.5em; display: inline-block; vertical-align: middle; border-radius: 100%; background-color: rgba(153, 249, 231, 0.51); box-sizing: border-box;"></section><section style="display: inline-block; vertical-align: middle; color: rgb(55, 80, 114); padding-right: 10px; padding-left: 10px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">示例</strong></p></section></section></section></section></section><section style="margin-right: 0%; margin-bottom: 10px; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; border-width: 1px; border-bottom-left-radius: 20px; border-style: none none dashed dashed; border-color: rgb(182, 182, 182); overflow: hidden; background-color: rgba(0, 0, 0, 0); border-top-right-radius: 20px; padding: 15px; box-shadow: rgb(255, 255, 255) 0px 0px 0px inset; border-top-left-radius: 0px; box-sizing: border-box;"><section style="font-size: 14px; color: rgb(121, 121, 121); line-height: 1.8; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><span style="color: rgb(76, 76, 76); box-sizing: border-box;">某4s店想進(jìn)一步擴(kuò)大門店凈利，我們就將該店的數(shù)據(jù)模型以凈利潤(rùn)做為核心指標(biāo)，重點(diǎn)關(guān)注資產(chǎn)負(fù)債表的分子項(xiàng)目，組件模型分別從新車、精品、保險(xiǎn)、金融、會(huì)員、售后等業(yè)務(wù)的收入占比與成本高低進(jìn)行比較；再根據(jù)人員產(chǎn)能、車型銷量、附加產(chǎn)值從新車數(shù)據(jù)進(jìn)行下鉆，分別找到貢獻(xiàn)兩極化的因素；根據(jù)該因素的關(guān)系圖，向前追溯到集客、試駕的轉(zhuǎn)化情況和邀約的滿意情況，進(jìn)而再向前追溯到廣告投放力度、品牌影響力；最后將三項(xiàng)費(fèi)用進(jìn)行拆分，從人員薪酬結(jié)構(gòu)、融資成本、庫(kù)存周轉(zhuǎn)情況入手，優(yōu)化部門人員比例、約談銀行的融資利率、調(diào)整長(zhǎng)庫(kù)齡車營(yíng)銷政策刺激銷售。從而達(dá)到提高收入，降低成本的目的。</span></p></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; box-sizing: border-box;"><section style="width: 45px; height: 5px; line-height: 5px; background-color: rgb(95, 156, 239); box-sizing: border-box;"></section><section style="margin-top: -3px; margin-bottom: -3px; transform: rotate(0deg); border: 1px solid rgb(0, 0, 0); padding-left: 8px; padding-right: 8px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">優(yōu)勢(shì)4 智慧共享</strong></p></section><section style="width: 45px; height: 5px; margin-left: auto; line-height: 5px; background-color: rgb(95, 156, 239); box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">車商悅BI的最大亮點(diǎn)功能，在于其<strong style="box-sizing: border-box;">數(shù)據(jù)模型是完全共享且不斷更新的</strong>，即使用者能在BI中看到其它客戶建立的數(shù)據(jù)模型（非數(shù)據(jù)），借鑒其它集團(tuán)的思路來(lái)分析數(shù)據(jù)，讓各汽車集團(tuán)的數(shù)據(jù)分析方式多樣化。每一個(gè)模型都有獨(dú)有的標(biāo)簽和文字介紹，讓模型學(xué)習(xí)不再生澀難懂。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; box-sizing: border-box;"><section style="width: 45px; height: 5px; line-height: 5px; background-color: rgb(95, 156, 239); box-sizing: border-box;"></section><section style="margin-top: -3px; margin-bottom: -3px; transform: rotate(0deg); border: 1px solid rgb(0, 0, 0); padding-left: 8px; padding-right: 8px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">優(yōu)勢(shì)5 循序漸進(jìn)</strong></p></section><section style="width: 45px; height: 5px; margin-left: auto; line-height: 5px; background-color: rgb(95, 156, 239); box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">盡管BI在金融、電子商務(wù)等行業(yè)發(fā)展迅速，但在汽車流通行業(yè)卻顯得水土不服，究其原由，一是行業(yè)特性比較強(qiáng)，二是從業(yè)人員素質(zhì)結(jié)構(gòu)分散，這也是為什么BI項(xiàng)目失敗率高企的原因。因此，車商悅將BI的模型、功能、操作根據(jù)學(xué)習(xí)難易度進(jìn)行分層：在接觸產(chǎn)品初期，以簡(jiǎn)單的柱狀圖、餅狀圖等切入，樹立業(yè)務(wù)人員基本的數(shù)據(jù)分析的觀念，扭轉(zhuǎn)固有的表格思維；而中后期則會(huì)慢慢引導(dǎo)客戶使用桑基圖、太陽(yáng)圖、散點(diǎn)分析、聚類分析、預(yù)測(cè)分析等高級(jí)圖表，分析工具也從基本的圖表、明細(xì)，向切片、下鉆、切塊延伸，讓客戶在使用產(chǎn)品的過(guò)程中，與BI工具保持良好的互動(dòng)平衡。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; box-sizing: border-box;"><section style="width: 45px; height: 5px; line-height: 5px; background-color: rgb(95, 156, 239); box-sizing: border-box;"></section><section style="margin-top: -3px; margin-bottom: -3px; transform: rotate(0deg); border: 1px solid rgb(0, 0, 0); padding-left: 8px; padding-right: 8px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">優(yōu)勢(shì)6 普適應(yīng)用</strong></p></section><section style="width: 45px; height: 5px; margin-left: auto; line-height: 5px; background-color: rgb(95, 156, 239); box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">任何一個(gè)數(shù)字化工具都是管理方法的具象化，體現(xiàn)的是管理者對(duì)管理指標(biāo)的層層拆解。所以，車商悅BI不僅滿足的是企業(yè)的決策者、管理者的戰(zhàn)略要求，還能匹配操作者、執(zhí)行者的作業(yè)需要。有高大上的銷售地圖、杜邦分析，也有集客看板、銷售漏斗，真正做到每個(gè)人都是數(shù)據(jù)分析的參與者，數(shù)據(jù)分析為每個(gè)人都能提供幫助。</p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; box-sizing: border-box;"><section style="box-sizing: border-box;"><span style="margin-right: 3px; width: 0.375em; height: 0.375em; border-radius: 50%; float: left; background-color: rgb(95, 156, 239); box-sizing: border-box;"> </span><span style="width: 0.375em; height: 0.375em; border-radius: 50%; float: left; background-color: rgb(95, 156, 239); box-sizing: border-box;"> </span></section><section style="clear: both; box-sizing: border-box;"></section><section style="margin-top: 3px; box-sizing: border-box;"><span style="margin-right: 3px; width: 0.375em; height: 0.375em; border-radius: 50%; border: 1px solid rgb(95, 156, 239); float: left; box-sizing: border-box;"> </span><span style="width: 0.375em; height: 0.375em; border-radius: 50%; float: left; background-color: rgb(95, 156, 239); box-sizing: border-box;"> </span> </section><section style="clear: both; box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">借助車商悅的BI產(chǎn)品，經(jīng)銷商集團(tuán)可以打造自己專屬的“智慧大腦”，高效匯總、實(shí)時(shí)更新，讓經(jīng)營(yíng)狀況一覽無(wú)遺，將問題扼殺在萌芽狀態(tài)。同時(shí)，通過(guò)接入第三方平臺(tái)數(shù)據(jù)，與同行的市場(chǎng)平均值、區(qū)域貢獻(xiàn)度進(jìn)行對(duì)比，做到知己知彼，百戰(zhàn)不殆；更可以在車商悅平臺(tái)鏈接汽車主機(jī)廠、配件供應(yīng)商和消費(fèi)者，做到市場(chǎng)可控，消費(fèi)透明，利益保證，建立起一條和諧穩(wěn)定的汽車產(chǎn)業(yè)生態(tài)鏈。<br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="width: 100%; height: 1.8em; padding-top: 0.9em; box-sizing: border-box;"><section style="padding-right: 5px; padding-left: 5px; box-sizing: border-box;"><section style="border-bottom: 1px dashed rgb(133, 219, 218); width: 100%; box-sizing: border-box;"><br/></section></section></section></section></section>