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<p><br/></p><section style="font-size: 15px; line-height: 1.8; letter-spacing: 2px; padding-right: 10px; padding-left: 10px; color: rgb(51, 51, 51); box-sizing: border-box; text-align: justify;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; width: 50%; box-sizing: border-box;"><section style="text-align: right; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><br/></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">依托互聯(lián)網(wǎng)、大數(shù)據(jù)、人工智能等高新技術(shù)的快速發(fā)展，以及居民消費(fèi)水平的全面升級(jí)，“新零售”的浪潮來(lái)勢(shì)洶涌，席卷社會(huì)經(jīng)濟(jì)的各個(gè)領(lǐng)域。而沿用傳統(tǒng)4S店模式長(zhǎng)達(dá)21年的中國(guó)汽車行業(yè)，也在這場(chǎng)變革中開始了新的探索征程。<br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">作為汽車流通行業(yè)的一支生力軍，EV-World于2018年7月在上海成立，以核心商圈連鎖模式，為客戶打造集試乘體驗(yàn)、買車、租車、充電、售后等服務(wù)為一體的新能源汽車零售平臺(tái)。作為雷諾在上海地區(qū)總代理，以及小鵬官方合作授權(quán)經(jīng)銷商，EV-World目前在上海擁有3家體驗(yàn)中心，同時(shí)經(jīng)營(yíng)雷諾、豐田、大眾、特斯拉、蔚來(lái)、小鵬等品牌，2020年將繼續(xù)向江浙滬地區(qū)全面布局。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" src="https://img.xiumi.us/xmi/ua/25Cws/i/c4569254b01e75b513cd3280adb103f7-sz_59045.jpg?x-oss-process=style/xmorient"/></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">之所以選擇在大型商圈設(shè)立體驗(yàn)中心，EV-World有著自己的考量。傳統(tǒng)4S店需要較大的占地面積，一般遠(yuǎn)離城市中心，重資產(chǎn)、運(yùn)營(yíng)壓力大。而對(duì)于采用“新零售”模式的EV-World來(lái)說(shuō)，商圈的體驗(yàn)中心則可以覆蓋所有的需求。首先，大型商圈擁有天然的地理優(yōu)勢(shì)，交通便利，集聚效應(yīng)顯著，能夠帶來(lái)巨大流量，這是傳統(tǒng)4S店所不具備的；其次，體驗(yàn)中心集合了眾多汽車品牌，相當(dāng)于一個(gè)小型車展，消費(fèi)者只需要來(lái)一次，就可以對(duì)比多個(gè)品牌的各種車型，對(duì)于像上海這樣節(jié)奏快的一線城市，可以節(jié)省大量的時(shí)間成本；最后，隨著80、90后成為購(gòu)車主力，服務(wù)升級(jí)已成趨勢(shì)，體驗(yàn)中心這種一站式汽車新零售平臺(tái)，會(huì)大大拉進(jìn)客戶與品牌的感知距離，提供多樣的個(gè)性化服務(wù)，從而帶來(lái)更好的消費(fèi)體驗(yàn)。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">除了對(duì)運(yùn)營(yíng)模式的改造，EV-World也非常重視數(shù)字化的建設(shè)。“近兩年來(lái)車市持續(xù)走低，在這種大環(huán)境下，僅僅只有運(yùn)營(yíng)模式的改變還不夠，必須借助數(shù)字化的手段，才能構(gòu)建服務(wù)壁壘，真正打動(dòng)消費(fèi)者。” EV-World技術(shù)負(fù)責(zé)人馮嘉納介紹到。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; box-sizing: border-box;"><section style="margin-bottom: -6px; line-height: 1em; padding-left: 2px; padding-right: 2px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><span style="font-size: 24px; box-sizing: border-box;"> <span style="font-size: 20px; box-sizing: border-box;">01</span></span><span style="font-size: 20px; box-sizing: border-box;"> </span></p></section><section style="width: 100%; height: 10px; background-color: rgb(95, 156, 239); box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">EV-World上系統(tǒng)的初衷是想解決多系統(tǒng)的數(shù)據(jù)孤島問(wèn)題。雷諾、豐田、特斯拉、蔚來(lái)……每個(gè)品牌都有自己的廠家系統(tǒng)，各系統(tǒng)之間的數(shù)據(jù)無(wú)法共通，很難直觀地了解到門店整體經(jīng)營(yíng)情況。同時(shí)，業(yè)務(wù)系統(tǒng)與財(cái)務(wù)系統(tǒng)之間缺乏集成，業(yè)務(wù)與財(cái)務(wù)核算數(shù)據(jù)的準(zhǔn)確性、一致性、完整性難以保障，極大地制約了經(jīng)營(yíng)效率的提升。通過(guò)“車商悅+金蝶云”數(shù)字化解決方案，EV-World將各品牌的運(yùn)營(yíng)數(shù)據(jù)集中整合、統(tǒng)一管理，實(shí)現(xiàn)了每個(gè)數(shù)據(jù)的可追溯、可驗(yàn)證，真正做到了業(yè)務(wù)數(shù)據(jù)與財(cái)務(wù)數(shù)據(jù)的雙向打通，為業(yè)務(wù)決策提供了數(shù)據(jù)依據(jù)。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; box-sizing: border-box;"><section style="margin-bottom: -6px; line-height: 1em; padding-left: 2px; padding-right: 2px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><span style="font-size: 24px; box-sizing: border-box;"> <span style="font-size: 20px; box-sizing: border-box;">02</span></span><span style="font-size: 20px; box-sizing: border-box;"> </span></p></section><section style="width: 100%; height: 10px; background-color: rgb(95, 156, 239); box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">內(nèi)部流程的串聯(lián)也是EV-World一直想要解決的問(wèn)題。通過(guò)車商悅的系統(tǒng)，EV-World對(duì)業(yè)務(wù)流程進(jìn)行了重新梳理，推進(jìn)規(guī)范化管理，建立了集團(tuán)統(tǒng)一的管控流程。例如審批環(huán)節(jié)，過(guò)去主要是走線下層層審批的方式，效率低、耗時(shí)長(zhǎng)；但現(xiàn)在，直接通過(guò)手機(jī)或者電腦就可以進(jìn)行審批操作，不受時(shí)間、地點(diǎn)限制；審批流程的各個(gè)節(jié)點(diǎn)可由企業(yè)根據(jù)其組織架構(gòu)或運(yùn)營(yíng)體系自行設(shè)置，滿足其個(gè)性化需求；此外，在審批整車訂單時(shí)，還可直接看到預(yù)估的毛利數(shù)據(jù)，方便銷售總監(jiān)或店總進(jìn)行決策，極大地提升了整體運(yùn)營(yíng)效率。<br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; box-sizing: border-box;"><section style="margin-bottom: -6px; line-height: 1em; padding-left: 2px; padding-right: 2px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><span style="font-size: 20px; box-sizing: border-box;"> 03</span></p></section><section style="width: 100%; height: 10px; background-color: rgb(95, 156, 239); box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">在獲客成本越來(lái)越高的今天，每一條商機(jī)線索都來(lái)之不易，EV-World也一直在思考如何將線索跟進(jìn)到極致、實(shí)現(xiàn)最終轉(zhuǎn)化。EV-World一方面從服務(wù)入手，加強(qiáng)與客戶之間的信任與鏈接，另一方面則借助車商悅，實(shí)現(xiàn)了對(duì)“線索導(dǎo)入—商機(jī)跟進(jìn)—意向轉(zhuǎn)化—訂單成交”的銷售全流程整體管理。例如，在線索導(dǎo)入環(huán)節(jié)，對(duì)廠家CRM系統(tǒng)、第三方垂直媒體網(wǎng)站的線索初次篩選后，將有意向的客戶導(dǎo)入到車商悅系統(tǒng)，統(tǒng)一匯總，再分配給相應(yīng)的銷售，進(jìn)行一對(duì)一跟進(jìn)。在跟進(jìn)的過(guò)程中，車商悅根據(jù)客戶的意向級(jí)別和跟進(jìn)狀態(tài)，自動(dòng)生成行動(dòng)計(jì)劃，提醒銷售按時(shí)回訪，確保不遺漏任何一位客戶。同時(shí)，銷售經(jīng)理可以實(shí)時(shí)查看每位一線銷售的KPI指標(biāo)完成情況，并進(jìn)行監(jiān)督管理，有效提高商機(jī)轉(zhuǎn)化。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; box-sizing: border-box;"><section style="box-sizing: border-box;"><span style="margin-right: 3px; width: 0.375em; height: 0.375em; border-radius: 50%; float: left; background-color: rgb(95, 156, 239); box-sizing: border-box;"> </span><span style="width: 0.375em; height: 0.375em; border-radius: 50%; float: left; background-color: rgb(95, 156, 239); box-sizing: border-box;"> </span></section><section style="clear: both; box-sizing: border-box;"></section><section style="margin-top: 3px; box-sizing: border-box;"><span style="margin-right: 3px; width: 0.375em; height: 0.375em; border-radius: 50%; border: 1px solid rgb(95, 156, 239); float: left; box-sizing: border-box;"> </span><span style="width: 0.375em; height: 0.375em; border-radius: 50%; float: left; background-color: rgb(95, 156, 239); box-sizing: border-box;"> </span> </section><section style="clear: both; box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">依托全新的運(yùn)營(yíng)模式和先進(jìn)完善的數(shù)字化管理系統(tǒng)，EV-World從服務(wù)體驗(yàn)與內(nèi)部管控兩方面出發(fā)，成功打造了自己的核心競(jìng)爭(zhēng)力，取得了令人矚目的成績(jī)，在雷諾銷售體系里排名全國(guó)第一。未來(lái)EV-World會(huì)持續(xù)秉承快速高效的步伐，為更多的客戶帶去全新的新能源車購(gòu)車服務(wù)體驗(yàn)。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="font-size: 13px; color: rgb(127, 126, 126); letter-spacing: 3px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"> ? <span style="font-size: 14px; box-sizing: border-box;">end</span> ? </strong><br style="box-sizing: border-box;"/></p></section></section><section style="margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="font-size: 13px; color: rgb(127, 126, 126); box-sizing: border-box;"><p style="text-align: center; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">編輯 | 小悅悅<br style="box-sizing: border-box;"/></p><p style="text-align: center; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">圖片來(lái)源于網(wǎng)絡(luò)</p></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p></section><section style="text-align: left; margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top; padding-left: 30px; box-sizing: border-box;"><section style="transform: translate3d(-30px, 0px, 0px); margin-right: 0%; margin-bottom: -30px; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 30px; height: 30px; vertical-align: top; overflow: hidden; border-width: 0px; border-radius: 100%; border-style: none; border-color: rgba(118, 178, 124, 0); background-color: rgba(1, 169, 216, 0.3); box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section><section style=" transform: translate3d(-15px, 0px, 0px); -webkit-transform: translate3d(-15px, 0px, 0px); -moz-transform: translate3d(-15px, 0px, 0px); -o-transform: translate3d(-15px, 0px, 0px); position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top; padding-top: 3px; padding-bottom: 3px; box-sizing: border-box;"><section style="text-align: justify; color: rgb(55, 80, 114); box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">金蝶車商悅介紹</strong></p></section></section></section></section></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; border-width: 2px 1px 1px; border-style: dashed none none; border-color: rgb(44, 90, 160); border-image: initial; background-color: rgb(229, 240, 247); border-radius: 0px; box-sizing: border-box;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; letter-spacing: 0px; padding-top: 15px; padding-right: 10px; padding-left: 10px; box-sizing: border-box;"><section style="text-align: justify; font-size: 14px; line-height: 1.8; padding-right: 5px; padding-left: 5px; color: rgb(62, 62, 62); box-sizing: border-box;" powered-by="xiumi.us"><p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; box-sizing: border-box;">金蝶車商悅深耕汽車行業(yè)12年，專注為汽車行業(yè)提供數(shù)字化管理解決方案。產(chǎn)品方案覆蓋新車銷售、維修管理、二手車、客戶服務(wù)、營(yíng)銷集客、經(jīng)營(yíng)分析等各項(xiàng)業(yè)務(wù)環(huán)節(jié)，并整合配件集采、聚合支付、智能道閘等多項(xiàng)增值服務(wù)，助力主機(jī)廠、汽車經(jīng)銷及服務(wù)企業(yè)提升整體服務(wù)水平與運(yùn)營(yíng)效率，實(shí)現(xiàn)業(yè)財(cái)稅一體的數(shù)字化升級(jí)。目前車商悅服務(wù)全國(guó)門店4000+，在中國(guó)汽車流通協(xié)會(huì)發(fā)布的汽車經(jīng)銷百?gòu)?qiáng)榜中客戶占有率持續(xù)7年排名第一。</p></section><section style="margin-top: 10px; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; border: 0px solid transparent; padding-top: 5px; padding-right: 10px; padding-bottom: 5px; background-color: rgb(255, 255, 255); border-radius: 10px; box-shadow: rgb(0, 0, 0) 0px 0px 0px; overflow: hidden; box-sizing: border-box;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: middle; width: 35%; box-sizing: border-box;"><section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 80%; height: auto; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; width: 100%; box-sizing: border-box;" src="https://img.xiumi.us/xmi/ua/25Cws/i/51e5c008bb7207f7937123a03ba1b6dd-sz_8569.jpg?x-oss-process=style/xmorient"/></section></section></section><section style="display: inline-block; vertical-align: middle; width: 65%; box-shadow: rgb(0, 0, 0) 0px 0px 0px; padding-left: 5px; box-sizing: border-box;"><section style="margin-top: 10px; margin-bottom: 10px; text-align: left; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; height: 1.8em; line-height: 1.8em; padding-right: 8px; padding-left: 8px; border-left: 3px solid rgb(133, 219, 218); background-color: rgb(95, 156, 239); color: rgb(255, 255, 255); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">車商悅</p></section><section style="display: inline-block; vertical-align: top; width: 0.5em; height: 1.8em; line-height: 1.8em; border-bottom: 0.9em solid rgb(95, 156, 239); border-top: 0.9em solid rgb(95, 156, 239); border-right: 0.9em solid transparent !important; box-sizing: border-box;"></section></section><section style="margin-top: 0.5em; margin-bottom: 0.5em; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="background-color: rgb(153, 166, 171); height: 1px; box-sizing: border-box;"></section></section><section style="text-align: justify; font-size: 14px; color: rgb(100, 100, 100); box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 12px; box-sizing: border-box;">聯(lián)系我們：</span></strong><strong style="box-sizing: border-box;"><span style="color: rgb(95, 156, 239); box-sizing: border-box;">400-886-3178</span></strong></p></section></section></section></section></section></section></section><section style="margin-right: 0%; margin-left: 0%; text-align: right; line-height: 1; font-size: 13px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="width: 0px; display: inline-block; vertical-align: top; border-bottom: 0.6em solid rgb(255, 255, 255); border-right: 0.6em solid rgb(255, 255, 255); border-top: 0.6em solid transparent !important; border-left: 0.6em solid transparent !important; box-sizing: border-box;"></section></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p></section></section>